Brand and Message
- Establish your campaign brand based on your story
- Develop your campaign’s visual identity/logo
- Strengthen your position by using your campaign and brand to
- Build constituency groups that will help build your campaign’s support across various sectors
- Create a strong volunteer base
- Develop a robust fundraising operation
- Maximize earned media exposure
- Establish a strong social media presence
- Create social media and online presence for the campaign using Facebook, Twitter, YouTube, Instagram and your website
- Build relationships with local media who will be covering your campaign
- Create press kits
