Brand and Message

  • Establish your campaign brand based on your story
    • Develop your campaign’s visual identity/logo
  • Strengthen your position by using your campaign and brand to
    • Build constituency groups that will help build your campaign’s support across various sectors
    • Create a strong volunteer base
    • Develop a robust fundraising operation
    • Maximize earned media exposure
    • Establish a strong social media presence
  • Create social media and online presence for the campaign using Facebook, Twitter, YouTube, Instagram and your website
  • Build relationships with local media who will be covering your campaign
  • Create press kits

Campaign Branding from Previous Elections